Responsible Use

Good Behaviour, Good Choices.

As part of our commitment towards being actively engaged in our products, we continually focus on communicating what truly makes a difference and speak directly and positively to consumers about responsible use at every event.

As Ontario’s Original First Craft brewer, we constantly ensure that our activities and our actions promote responsible and moderate consumption. We pride ourselves on being a brewer that has a strong focus on good behaviour and recognize the good choices that people make every day. What is important to us, is that our products are consumed in a responsible way by those who enjoy them. We believe beer, coolers or ciders can be part of a healthy, balanced lifestyle, but we also recognize a person's individual choice. We look at what it takes to make a responsible choice and the courage it takes to stand behind that choice. We're proud of our products, and we're equally proud of taking a leadership role in promoting their safe enjoyment.