- Complements Waterloo’s core craft portfolio with an easy drinking, popular beer style.
- Aligns with the U.S. craft beer market trend toward more sessionable flavour profiles.
- Giving Ontario beer drinkers craft beer quality at a more reasonable price.
Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announces the arrival of new Waterloo Craft Lager, complementing its craft portfolio of Waterloo Dark, IPA and Amber with an easy drinking, popular beer style.
“For many beer drinkers, the preferred style of beer is a lager; yet many craft brewers – including us – have historically avoided that style of beer,” said Jim Manz, Director, Commercial, Waterloo Brewing. “So, we felt the time was right to bring our peerless quality standards and ingredient quality to that crowd-pleasing favourite: the classic lager.”
“The Canadian craft beer market has generally followed the U.S. craft market,” continued Manz, “and one of the hottest trends in the U.S. today is craft lagers. Consumers appear to be becoming somewhat less interested in extreme craft beer flavours and we wanted to hop on this trend. We already have a portfolio of full-flavoured craft beers and wanted to add something more sessionable. Waterloo Craft Lager is a great way to celebrate our 35th anniversary with its rich, golden colour and exceptionally smooth flavour.”
“We believe time with friends and family is special, so the beer should be too. Waterloo Craft lager is a craft beer with quality you can taste, at a fair and reasonable price. We invite beer drinkers across Ontario to enjoy this timeless beer classic,” added Manz.
Waterloo Craft Lager is available at The Beer Store, LCBO and select grocery stores across Ontario for $2.50 per 473ml can.